FÜ Lifestyle | Product Ads

Frida Überschätz is the brainchild brand of Eva Moore, fashion designer, feminist, and animal rights advocate. The FÜ Lifestyle brand is well known for their vegan signature totes that breaks the status quo. FÜ Lifestyle strives to correct our nation’s and the world’s course by fighting for the rights of the marginalized (women, people of color, immigrants, LGBTQ and more).

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FÜ Signature Tote | 60 Sec. Ad

Amanda Manassah filmed and edited a series of product advertisements videos for FÜ Lifestyle signature totes. The mission of the video was to increase brand awareness and showcase the product on the brand's social/digital platforms.

Editing Software: Adobe Premiere Pro, Adobe After Effects, Adobe Illustrator

FÜ Signature Tote | 15 Sec. Ad (Version A)

FÜ Signature Tote | 15 Sec. Ad (Version B)

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